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ConCRG — Making Software Sentient

ConCRG (Contextual Resource Graph) is an AI-powered product intelligence layer that embeds directly into any web application. It learns your product autonomously and transforms it into a self-explanatory experience — eliminating help docs, reducing support tickets, and accelerating user adoption.

"To make software sentient and self-explanatory, eliminating the need for help docs and support tickets."


The Problem

Enterprise software users face a predictable pattern:

  • 80% of built features are never used — users stick to what they already know
  • Up to 2 hours/day are wasted searching for answers
  • $25–35 per ticket for basic "how-to" questions
  • Help documentation goes stale after every release
  • Users skip through traditional onboarding tours

Past failures with in-app help have trained users to stop looking. A resourceful operations coordinator shouldn't need to leave the app, open a knowledge base, and hunt through stale docs just to do her job.


The Solution

ConCRG is an AI concierge that lives inside your application. It:

  1. Learns your app automatically — through DOM probing, code analysis, docs crawling, and conversation
  2. Builds a knowledge graph — a structured map of every page, workflow, role, and relationship in your product
  3. Answers questions in context — right when the user needs help, without leaving the app
  4. Guides through workflows — step-by-step, with no consequences for mistakes
  5. Adapts to each user — based on their journey stage, current page, and past interactions

The S-FLPR Framework

ConCRG organizes user assistance around five modes that mirror the natural journey of learning any software:

ModeTriggerExample
SENSEDetects frustration signals proactivelyUser rage-clicks on a button — CRG offers help
FIND"Where is it?""Where can I create an invoice?" → navigates there
LEARN"What does it do?""How does the pipeline work?" → explains with context
PRACTICE"How do I use it?""Walk me through creating a deal" → guided, safe
REMEMBER"I've done this before""How did I export last time?" → recalls past session

How It's Different

CompetitorApproachConCRG Difference
WalkMe / WhatfixPre-built linear toursContext-aware, no content authoring required
PendoAnalytics-driven guidanceSemantic understanding via Graph RAG
Intercom FinChat support widgetEmbedded in workflow, not a separate channel

ConCRG's core differentiator is its knowledge graph — the app understands itself structurally and semantically, so no human needs to write or maintain help content.


Next Steps